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The Anti-Smoking Campaign Ad: Does it work? A cleaning womanhoodhood sits in a room, shirt lifted and exposed, to display a target located on her back. The scar, a remnant of lung surgical procedure is Brobdingnagian and quite frankly, nasty. This cooking stove presented in approximately magazines as pop of the Centers for Disease Control Tips from former Smokers campaign, is serious one of the many ads presented by past smokers to the general everyday to dissuade smoking. The im senesce is accompanied by the phrase after(prenominal) you have a lung removed, take short breaths and by the piddling caption Annette, date 57, Diagnosed at 52, New York. The bottom viii of the full rogue magazine ad is then consecrate to a excerption from the CDC with a logo and a number for reassert for those fateing(p) to quit smoking (Brown). The ad clearly has a purpose. just now is the ad effective? The advertisement actually is quite effective, as human emotions are played upon, the authority of the speaker is clear, and unadorned appeals have been utilized. The authors of the ad, the CDC, employ pathos, the appeal to emotions, to create a cheering effect on reviewers (Lunsford, Ruszkiewicz, and Walters 32). People are creatures, thriving on emotion and the CDC exploited the inherent characteristic of emotion as it employed a jaw dropping im jump on of a woman who had to have a lung removed because of spatecer. While it fag end be assumed cigarette smoking was the cause of cancer, the commentator will never know the actual cause. But, the picture, in this case, was price a thousand words. The usage of a picture with simply a name, a cancer diagnosed date, and a current age immediately draw the readers mind to the woman herself (Brown). People care about other people and the simplistic nature of the image with a name attached do the image not just an image but a woman with a disease. The creating of an actual person in the minds of readers , created an ad that was effective. If peopl! e see an ad as more than just an ad, they can be convinced to do something. The connection of the woman...If you postulate to get a full essay, order it on our website: OrderCustomPaper.com

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