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INTRODUCTIONIn an electronic commerce environment, trust is knotty relation to build and even more critical for credit line achiever than in traditional commerce. The electronic commerce is not an ordinary note environment where we can trust the vendors. In order for electronic business enterprise to prosper, consumers must not be concerned that they will be manipulated, contrive their credit card numbers stolen, or receive poor lineament goods or service. In response to the electronic business needs created by electronic transactions and with the increasing need for third-party assurance to guarantee the trustiness of the whole transaction, meshwork seal assurance services have emerged. These sack up trust assurance services were developed to reduce consumers concerns.To assist consumers fix whether the website is secure, and decide to do online shopping, the AICPA (American Institute of Certified Public Accountants) and the CICA (Canadian Institute of charter Accounta nts) have jointly developed the meshwork Trust Seal to help business entities in maintaining an effective privacy program that addresses their privacy risks and business opportunities.. The seal allows consumers to make purchases online with certainty that vendors have met high standards of business practices disclo positive(predicate), transaction integrity, and information protection. This paper will focus on defining what the AICPA weave Trust Seal, its development background, what the principles are for obtaining the seal, who is responsible for issuing it, its process, cost, and finally the advantages and disadvantages of obtaining the Web Trust Seal.WEB SEAL DEFINEDWeb Trust is an global electronic commerce seal of approval designed to emend the potency and security of co... ...ng doing business online. For those firms seeking the highest standards of assurance, the web seal provided by the AICPA is the approximately appreciated but also the most expensive among the ot her seals offered as it is evaluated based on the AICPA attestation standard basis. The web seal is considered to improve the customers perceptions about the online shopping but business firms need to make sure that their customers are well- educated about the seal. The web seal service has some(prenominal) advantages such as ensuring the vendors credibility, increasing the trustworthiness of the website, improving the companys internal controls, moreover, web seal assurance may lead to higher sales and bettor brand recognition. On the other side, it is an expensive service, and requires customers to be well certified about it in order for the mentioned advantages to be fulfilled.