Managing Profitable Customer Relationships

Hardly Davidson has massive engines for motorbikes and has been known to amaze a friendly kin with its clients. The association sponsors different motorbike events during which they are able to display redbrick bikes and their accessories. The brand name has a great character and has brought together riders and have welfare benefits for its members. The company has enhanced their rapport by regular communion through the internet. The riders have formed an international network attachment as well as local dealership to enhance their serve.The company motivates its customers or riders by giving them pinstops which identify them with the company and so doing create ostentation of membership. Performance related programs on mileage for those enrolled leads to an advantage in basis of priority in accessing the best accessories for ones bike.Harley company has been genuine in different countries and its members can rent and ride in countries much(prenominal) as Canada, Austral ia and the United States. The company has built a good reputation and has a great bond with its numerous customer needs.1. What are the linchpin elements of Harley-Davidsons efforts to build relationship with its customers?The key elements in Harley-Davidson are the inter-group communion of customers in not universe just customers but also being dealers. There is customer participation in events sponsored by the company. Membership creates a sense of belonging and enhances the attachment to the company while good dialogue through the internet connects the company to its customers. Presence of welfare schemes such as sponsorship to events and insurance services motivates the customers.2. Can you think of other companies that create such strong relationships with their customers? How do they do that?NASCAR which is the National Association for Stock gondola car Auto Racing has created a lasting customer relationship through a careful blend of live racing events, compelling tiss ue sites with information and entertainment, ensures ample security and organizes parties, cook outs and camps with family members. This creates a friendly purlieu that enriches the company-to-customer relationship.The Unilever company has created a good relationship through high standards of incorporated behavior towards the employees, customers and the society. It is involved in community development activities and this extension of their services to the society attracts more customers. The company has also offered voluntary counseling and test programs in support of the community. It has also set goals to evaluates the HIV/AIDS roadmap with strategic approaches to reaching out to its customers. A follow up plan for door-to-door care and treatment is organized so that customers are convinced that the companys objective is to render them the service and the good gesture goes along way in maintaining a good relationship.Offering of medicines at subsidised rates has led to the g rowth of the company and the humanitarian activities have wide to the provision of health insurance covers.3. How else can Harley-Davidson build or step up its relationships with its customers?Harley Davidson can deepen its relationship by offering medical checkups for the riders ahead and after an event, a welfare scheme for the members nigh of kin to participate for future customers as well as formulation facilities for those aspiring to be good riders.RecommendationTo enhance profitable customer relationships, it is significant that there is customer involvement and participation in the activities of the company.A good rapport is enhanced through welfare schemes for members to cater for important services such as medical and insurance covers. Good communication between the two parties gives feedbacks and this helps the company in providing the best quality of service. annexePaul G.R. Up Close and Personal? guest relationship.Don Peppers, Martha Rogers. Managing Customer Re lationship.Stanley A.B Customer Relationship Management