Advertisements Based on Fear Mongering Essay Example | Topics and Well Written Essays - 1500 words

Advertisements Based on Fear Mongering - Essay ExampleRecently advertisers have in any case started utilize fear for selling products. Fear is an emotion that led people to make emotional choices. For instance, disinfectant advertizements showing the harmful effects bacteria may cause to humans (Tyagi & Kumar, 2004). The fear phenomenon works wonders. People get afraid of some things, or conditions get easily directed to buy the advertised products preferably of getting inspired by the qualities only. Such advertising is also known as shockvertising (Wells et al., 2011). On the other hand, the other method of advertising is by using flattery. Sometimes advertisers flatter the viewers by appreciating their choices, thoughts and notions on particular matters and then introduce the products that complement the viewers and provoke them for buying the advertised products (Armstrong, 2010). both fear or flattery, both has found to be very effective depending on the type of the produc t and theme of the advertisement. In order to present the products or services to the audiences the advertisers select a suitable theme and based on it a narrative is written. The advertisement is filmed by using techniques of mise-en-scene, sound and redact to focus on highlighting the product feature to appeal maximum customers and meet the ultimate goal that is to raise the sales of the product. In this paper the Coca-Cola upstart advertisement Holidays are Coming will be analyzed based on the techniques (mise en scene, sound, editing and narrative) used in the advertisement (Coca-Cola Company, 2014).Coca-Cola rejoiced its customers by accounting entry its classic Holidays are Coming TV advertisement in order to celebrate Christmas (Coca Cola, 2014). The advertisement shows how seeing the huge sparkling Coca-Cola truck on the streets of their towns excites people. The mercenary created hype for people of all ages including children, youth and adults as they would be a part of the campaignwhen the truck would come to their towns and cities. The marketing director of Coca-Cola (UK) Zoe Howorth described the advertisement strategy as, Coca-Cola has been spreading happiness in people on the Christmas event since long through its vibrant campaigns and Holidays are coming to the advertisement.